Deep Breath In.

Deep Breath Out.

A Moment For Gratitude.

A Strategy Studio for Small Purpose-Driven Businesses.

Think Luce is where clarity, purpose, and momentum meet. In navigating growth, change, or complexity, you don't have to figure it out alone. We remove the guesswork by guiding you toward real alignment, clear strategy, and traction that builds.

A Note from Us

You didn’t land here by accident.
We work with small businesses that were built on purpose and connection. Founders who care to make a difference. Those seeking a balanced life that feels good for everyone.

Think Luce serves industries and revenue-streams of all kinds, but here’s where we’ve seen the most magic:

  • Specialty Coffee (roasters, manufacturers, educators, importers, brands, retailers, e-commerce, service providers, etc.)

  • Alternative Health & Wellness (physical/occupational therapy, chiropractic, acupuncture, meditation, mental health, birth/death work, etc.)

  • Annual Revenues between $250K-$2.5M

Our clients come to us to:
• Realign their business model with their long-term vision (Revenue)
• Refine offers, pricing, or positioning for better traction (Marketing)
• Address operational friction or team dynamics (Operations/People)
• Build momentum after a plateau or pivot (Strategy)

If you're caught in a cycle, thinking about what’s next or simply want a clearer, more aligned path forward, you’re in the right place.

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Why we love Coffee and Wellness

These are spaces that hold the soul of what business can be.

Specialty coffee and alternative health & wellness aren’t just industries chosen to be trendy; we choose them because they are cultures of care, built on the simple but radical idea that connection matters. A hand-crafted pour. A ritual that helps someone feel whole again. Healthcare through a holistic lens. These are not transactions; they’re gestures of meaning.

We believe growth should honor that spirit. It should never strip away the essence that drew you to your work in the first place. Your strategy should breathe with the same values that shape your work: integrity and humanity.

That’s why we’re drawn to founders in these worlds. You understand what so many forget: business is relational. It’s about people before profit. It’s about creating spaces, literal or figurative, where someone feels seen, cared for, restored. That belief is our anchor, too.

When we work together, it isn’t about stacking more on your plate. It’s about clarifying the path, simplifying the systems, and amplifying what makes you unmistakably you. So your business can grow without losing its soul.

What We Help With

We’re not your typical consultants. We blend strategy with hands-on fractional support, insight with execution. Here’s how we support founders and small teams at pivotal moments:

  • Strategic clarity when your vision is clear but the path forward isn’t — whether you’re rethinking offers, repositioning in the market, navigating shifting regulations, or building leadership buy-in for big decisions.

  • Operational alignment to reduce friction — restructuring roles, workflows, or systems so your business runs with more ease, less waste, and fewer compliance gaps.

  • Growth pathways that reflect your mission — expanding without burnout, and scaling without losing what made it meaningful.

  • Outside eyes that see the big picture — and name what’s working, what’s drifting, and what you’ve been too close to see.

  • Frameworks that function like maps — guiding your next moves without boxing you in. Flexible, practical, and built to evolve with your business.

We’ve Sat at the Crossroads.

Think Luce was born from lived experience. The pivots, the plateaus, the quiet rebuilds. We don’t bring one-size-fits-all strategy. We bring frameworks that breathe, insight that grounds, and guidance that moves with you.

If you’re ready for thoughtful, purpose-aligned support, let’s begin:

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Focused Strategy. Real Movement Forward.

Our 4-week consulting sprints give you exactly what your business needs most. Nothing more, nothing less. Each sprint is built to cut through the noise and address the areas that matter: marketing, sales, operations, and team alignment.

No distractions. No templates. No endless retainers that bleed your budget dry. Just a clear framework, actionable systems, and forward motion that feels sustainable, not unattainable.

Because progress isn’t about doing everything. It’s about doing the right things, with clarity, intention, and purpose.

  • Fix the processes that slow you down and cost you money, so your business runs smoothly and you can scale without chaos.

    Purchase Now.

  • Build team systems that attract the right hires, keep employees engaged, and prepare your business to grow without internal drama.

    Purchase Now.

  • We offer full-service consultancy and fractional C-Suite services to a limited number of clients. If you’re interested in securing a spot, please apply here.

Our Signature Process & How We Work:

The Polaris Path™ is our signature methodology. A clear and simple process, fitted to the living and breathing challenges of your business.

  • Ignition Point: We discover what’s true.

  • Field Scan: We map the real terrain.

  • Catalyst Sessions: We align your people.

  • Strategic Realignment: We chart what’s next – only what matters.

  • Execution Architecture: We help you build the bones for action.

  • Adaptive Momentum: We stick around as things shift.

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Still checking the vibes?

No problem. Poke around. Listen for your inner voice. Read our FAQs. We’re here when you’re ready.

Or reach out directly; sometimes it feels better to have a free space to just be.

Essays and Insights

FAQs

  • We work with purpose-driven small businesses of all kinds, but specialize in the Specialty Coffee and Alternative Health & Wellness spaces. Most of our clients are earning between $250K and $2.5M in annual revenue. If you’re craving clarity, traction, and a sustainable growth model, you’ll fit right in.

  • We help untangle the messy middle of running a small business. Think strategic friction, team misalignment, offer confusion, stalled growth, or feeling like you're running in three directions at once. It breaks down to some key categories: marketing, revenue/sales, operations, HR/People

    We bring grounded clarity, practical momentum, and hands-on support to what really matters.

  • The Polaris Path™ is our signature framework. A purpose-led, strategic map designed to help you realign your business to your mission without getting caught up in the weeds of the what that entails. It’s not a one-size-fits-all process. It’s more like a compass you learn to trust again.

    The path unfolds in six phases:

    1. Ignition Point: We discover what’s true.

    2. Field Scan: We map the real terrain.

    3. Catalyst Sessions: We align your people.

    4. Strategic Realignment: We chart what’s next – only what matters.

    5. Execution Architecture: We help you build the bones for action.

    6. Adaptive Momentum: We stick around as things shift.

  • Schedule some time with us. We start with a free 30 min. call to learn more about each other and determine if this partnership could be the right fit.

    Or we also have a series of bespoke consulting sprints to help you in one focused area like marketing, sales, operation, and HR. You can shop these directly on our website, here.

  • We blend soulful strategy with sharp business acumen. We listen deeply, think creatively, and guide you toward solutions that fit you, not just your market.

    We’ve walked the winding path ourselves, and we know the terrain. We bring both heart and rigor, magic and metrics, intuition and implementation.

    We believe in doing business differently and are committed to that collective mission.

  • We offer bespoke consulting packages and customized full-service engagements.

    Our work with you is completely customized to your needs. Our average client works with us for 4 weeks, while we have a limited number of clients who stay with us for 12-18 months.

  • That’s actually very common — and part of our work. We’ll help you untangle the noise and find your next true step. The first step is scheduling a discovery call, and we’ll help you from there!

  • Think: calm, curious, collaborative. We ask good questions. We say the hard things kindly. We laugh often. We see your brilliance, even when you’re too tired or tangled up to see it yourself.

    We’ll never overwhelm you with jargon or a 147-point action plan. But we will give you clarity, traction, and a roadmap that feels like you, and guides you to achieve what you’ve been reaching for.

  • Both. We love working with visionary founders, small-but-mighty leadership teams, and mission-aligned businesses that are growing with intention. Whether you’re one person or twenty, we shape the work to fit your structure and culture.

  • We’re based in Texas and New York (with roots and branches all over), and we work with clients across the U.S. and internationally. Most of our sessions are virtual, via Zoom or phone. If you’re interested in an in-person intensive or retreat, just ask.

  • Yes. We offer Waypoint Workshops, Offer Alchemy Labs, and custom team sessions for organizations that need a burst of insight or a strategy reset.

    We also offer public workshops that are oftentimes completely free of charge! Check out our Events Page.

  • Perfect. Questions are the start of clarity. Send us a note, book a call, or connect with us on social media; we’d love to hear what’s stirring.

The Humans Behind Think Luce

We’re Zac and Lindsey — two seasoned guides who’ve weathered our own business wilderness and helped others navigate theirs. Think Luce was born from the belief that meaningful work deserves meaningful support.

If this resonates, we’d love to hear from you.
If not, we trust your inner compass knows the way.

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