Deep Breath In. Deep Breath Out. A Moment For Gratitude.

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Think Luce is where clarity, purpose, and momentum meet. In navigating growth, change, or complexity– you don't have to figure it out alone.

A Note from Us

You landed here because that’s what was intended for you; you were meant to find this page. Whether this link came from someone you trust and love or whether you found us “by chance”…It means the world to us — and tells us a lot about you, too.

We work with founders, small teams, and soulful leaders who care deeply about what they’re building. Folks who’ve grown something meaningful — and are ready to align, evolve, or expand.

If you’re standing at a crossroads, sensing a shift, or craving support that’s as strategic as it is human, you’re in the right space.

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What We Help With

We’re not your typical consultants — and you’re probably not looking for one. Here’s how we guide:

  • Strategic clarity when things feel cloudy or complex

  • Operational alignment that supports your true goals

  • Growth pathways that don’t cost your values

  • Outside eyes that see your brilliance and your blindspots

  • Frameworks that feel like maps — not containers

Whether you’re leading solo or with a small team, we’ll help you build what’s next with grounded momentum. We’d love the honor of working with you toward your mission.

The Polaris Path™ Customized Guidance Program

Strategy with Soul. Alignment with Impact.

The Polaris Path™ is our signature methodology — a soulful, strategic process that helps purpose-driven entrepreneurs realign their business with what truly matters.

In six clear phases, we help you see the full picture, decode what’s holding you back, and chart a sustainable path forward.

No fluff. No templates. Just clarity, alignment, and momentum that lasts.

Built for seasons of change.

Designed for long-term flow.

Rooted in your true North.

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It all starts with intention.

Begin your discovery in a way that feels accessible to you.

  • A 45-minute call to explore what’s really going on beneath the surface. Together we will visit the deepest depths and search for what has become lost, wading through the friction and the noise. A new signal will illuminate the beginnings of a fresh path forward. You will leave with a Signal Summary, which will provide insight, priority, and direction.

    Values: Clarity, Intention-Setting

  • A focused expedition into one area of your business. We’ll discover what’s working, clarify what is not, and map what’s next. Through the course of a 60-75 minute call, together we will trek through the rough terrains of overgrowth, understand the navigation ahead , and prepare for the next leg of the journey. You will leave with a trail map that will lead you to where you’re trying to go.

    Values: Simplify, Planning

  • Your holistic health check-up. A 90-minute analysis on the current alignment of your core business areas. Maybe you feel great, maybe you have a sense that something feels off–with growth, comes the opportunity to check in on how you are growing. You’ll want to feel confident that your purpose, systems, teams, and strategies are flowing, and together we will examine current conditions that will guide the creation of your Pulse Point Report.

    Values: Purpose-Operational Alignment, Coherence

  • Item descriptionYour strategic recalibration.

    A 90-minute session focused on one key area where things feel stuck, misaligned, or unclear. This is not a full business audit — it’s a powerful pause to examine a specific tension point through the lens of your deeper vision and operational reality. Whether it’s an offer that isn’t converting, a role that no longer fits, or a growth path that feels foggy, we’ll get to the root of what’s off — and name what’s ready to shift.

    You’ll leave with a clarified perspective, a personalized path forward, and a renewed sense of traction.

    Values: Strategic Focus, Operational Alignment, Practical Clarity

  • Your offer, reimagined.

    A 2-hour deep-dive designed to transform a core offer that no longer fits — or never quite landed. Together, we’ll deconstruct what’s working, what’s missing, and what your audience actually wants. This isn’t about trend-chasing or shiny repackaging. It’s a grounded, strategic rework of one offer so it becomes both desirable to your ideal client and sustainable for you to deliver.

    You’ll leave with a refined offer, clear pricing logic, and a personalized Offer Alchemy Blueprint — ready to launch with confidence and clarity.

    Values: Market Alignment, Sustainable Delivery, Purpose-Led Positioning

Still checking the vibes?

No problem. Poke around. Listen for your inner voice. Read our FAQs.

We’re here when you’re ready.

Or reach out directly; sometimes it feels better to have a free space to just be.

We answer every message personally.

FAQs

  • We work with soul-driven small businesses, founders, and teams who want more than just growth — they want alignment. Most of our clients are earning between $200K and $20M in annual revenue, and span industries like creative services, boutique hospitality, consulting, cultural organizations, and regenerative product-based businesses. If you’re craving clarity, traction, and a business that actually fits who you are and where you're going — you’ll fit right in.

  • We help untangle the messy middle of running a small business. Think strategic friction, team misalignment, offer confusion, stalled growth, or feeling like you're running in three directions at once.

    We bring grounded clarity, practical momentum, and a re-alignment to what really matters — from strategic planning and business modeling to team dynamics, operations, and leadership evolution.

  • The Polaris Path™ is our signature framework — a soulful, strategic map designed to help you realign your business to your deepest purpose. It’s not a one-size-fits-all process. It’s more like a compass you learn to trust again.

    The path unfolds in six phases:
    1. Orientation Point – Reconnect with your “why.”
    2. Constellation Scan – See the full landscape of your business.
    3. Signal Decoding – Uncover the real issues (not just the loudest ones).
    4. Charting the Shift – Redesign your model, structure, and strategy.
    5. Momentum Map – Build a right-sized action plan.
    6. Course Correction – Stay aligned as you grow.

  • We offer a few accessible entry points depending on what you need:
    - A Signal Finder Call if you’re stuck and need quick insight.
    - A Trail Map Mini Review for feedback on a key area.
    - A Pulse Point Assessment for a holistic full-business check-up report.

    These can be booked directly through our Micro-Offerings page.


    - Or you can Apply to work with us through a more immersive engagement.

    Click the “Quick Start” button at the top of the or reach out directly — we’ll help you find the right starting place.

  • We blend soulful strategy with sharp business acumen. We don’t offer cookie-cutter answers or shiny frameworks. We listen deeply, think creatively, and guide you toward solutions that fit you — not just your market.

    We’ve walked the winding path ourselves, and we know the terrain. We bring both heart and rigor, magic and metrics, intuition and implementation.

  • Both. You can work with us in bite-sized sessions or through more extended journeys. Some clients work with us for 90 minutes. Others stay with us for months. It all depends on what kind of support your business — and spirit — need right now.

  • That’s actually very common — and part of our work. We’ll help you untangle the noise and find your next true step. You can start with a Signal Finder Call, or just reach out and we’ll guide you from there.

  • Think: calm, curious, collaborative. We ask good questions. We say the hard things kindly. We laugh often. We see your brilliance — even when you’re too tired or tangled up to see it yourself.

    We’ll never overwhelm you with jargon or a 147-point action plan. But we will give you clarity, traction, and a roadmap that feels like you.

  • Both. We love working with visionary founders, small-but-mighty leadership teams, and mission-aligned businesses that are growing with intention. Whether you’re one person or twenty, we shape the work to fit your structure and culture.

  • We’re based in Texas (with roots and branches all over), and we work with clients across the U.S. and internationally. Most of our sessions are virtual, via Zoom or phone. If you’re interested in an in-person intensive or retreat, just ask.

  • Yes. We offer Waypoint Workshops, Offer Alchemy Labs, and custom team sessions for organizations that need a burst of insight or a strategy reset. We also collaborate with partners to design bespoke programs.

  • We have offerings from $99 entry points all the way to multi-month strategy journeys. You can see our full Offer Ladder on our site.

    We believe in clarity, transparency, and real value. If you're not sure what's right for your budget or needs, just reach out and we'll talk through it with you.

  • You can! We call that a Signal Finder Call. It’s 45 minutes, $99, and you’ll walk away with insight and next steps — not just vibes and validation.

  • Perfect. Questions are the start of clarity. Send us a note, book a call, or apply to work with us — we’d love to hear what’s stirring.

The Humans Behind Think Luce

We’re Zac and Lindsey — two seasoned guides who’ve weathered our own business wilderness and helped others navigate theirs. Think Luce was born from the belief that meaningful work deserves meaningful support.

If this resonates, we’d love to hear from you.
If not, we trust your inner compass knows the way.

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